As Telecoms Buy Up Ad-Tech Players, New Levels of Data Targeting Seem to be Afoot

Verizon, Altice and others eye startups—and pending legislation

If you didn’t understand why telecoms have been buying up ad-tech companies, the past several days have provided plenty of illumination.

When Dutch telecom Altice bought Teads for more than $300 million on March 20, it represented the kind of data-based, mobile-minded marriage that’s become a trend. In short, telecoms are looking to combine their customer insights with the online ad-targeting capabilities provided by the likes of Teads. It’s worth pointing out that Altice is the fourth-largest broadband provider in the U.S.,

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