As Tax Season Begins, Social Media Programs From Companies Get Underway
TurboTax, the tax preparation software from Intuit Inc., launched “Friends Like You” today, which is “a new software recommendation service that lets users access reviews from their friends or people with similar tax situations,” reports our sibling site Social Times. The new campaign plays big with Twitter and Facebook, allowing customers to share thoughts on the product and questions with people in their social graph.
“We know the most influential part of decision making comes from people you trust and others like them for product recommendations,” Seth Greenberg, director of media and digital marketing for TurboTax told Social Times.
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