Now that Snap Inc. has officially filed for its initial public offering, investors, marketers and media companies are finally getting an under-the-hood look at the app’s finances and business stats.
One of the most interesting nuggets in the filing is that Snapchat now has 158 million daily users, a metric Snap has played up as evidence of its value compared with platforms like Twitter or Pinterest that focus on monthly active users. To put the daily-user number in perspective, Facebook
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