As Facebook Rolls Out Ad Options, Retailers Pass

Facebook has been unveiling more options for companies to advertise through the social media site. However, Reuters reports today that many businesses have been eschewing paid options to do what they can to promote their biz for free.

Facebook has been unveiling more options for companies to advertise through the social media site. However, Reuters reports today that many businesses have been eschewing paid options to do what they can to promote their biz for free.

Retailers told Reuters that they haven’t been seeing enough bang for their buck to justify paying for ads through Facebook. When the site offers free options that work just fine, some businesses haven’t been tempted to shell out money for something that they’re not sure will be all that effective.

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