As CNN Considers News Service, AP Archive Goes Multimedia

APArchive_2.2.bmpThe Associated Press is taking a multimedia approach to its stock footage business. The AP will give clients access to the still photos collection from aparchive.com, the news service’s footage sales business.

The AP Archive collection goes back more than 100 years, to 1896.

“Many of our customers no longer think in terms of just footage or just photos because media convergence has meant that they generally need both,” said AP Director of International Archives Alwyn Lindsey.

The AP hopes to give existing clients more access, while seeking new business just as CNN considers entering the news service business.