Arkadium study shows 'social butterflies' and core gamers spend more on social games
Social and mobile developer Arkadium has released a new study focused on monetization in social games that sheds some light on which types of users are more likely to spend money on Facebook games.
According to Arkadium’s findings, the two groups most likely to pay are those who play with six or more friends, defined by the company as “social butterflies” and “core gamers,” players who play unspecified “core” strategy and role-playing games outside of Facebook.
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