Arizona Pizzeria Gains Social Fanfare After Mocking State’s Anti-Gay Bill

Brands big and small have urged Gov. Brewer to stop measure

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Apple, American Airlines and Marriott are a few of the big brands that are asking Arizona Gov. Jan Brewer to veto the controversial piece of legislation called SB 1062 that would permit businesses to refuse service to LGBT customers on religious grounds. The ethical and moral issues the law could create for diversely staffed corporations are more obvious than that hole in the Grand Canyon. 


But small fries are making their voices heard on the subject, too. Earlier this week, Rocco's Little Chicago Pizzeria in Tuscon, Ariz. posted a sign that stated: "We Reserve The Right to Refuse Service to Arizona Legislators." It then posted a pic of the sign on its Facebook page on Feb. 20.

Since then, the lion's share of the reaction to the Facebook post has been positive, receiving 25,000 likes. Rocco's Facebook page has grown to 15,000 fans. Although the restaurant's management wasn't available for comment (too busy with orders flying in, per the receptionist on the phone), it's safe to say that count was much lower before all the buzz. Most local businesses struggle to get to 500 fans. And Rocco's Twitter account has lifted to 750-plus followers.

Folks on Facebook are commenting from all over the place—Kentucky, Pennsylvania, Canada and New York—stating they want to take a table at the eatery if they visit the locale. At the same time, there are commenters—a smaller flock—disagreeing with Rocco's stance.

Check out this Twitter sampling to Rocco's from the last few days below.


@Chris_Heine Christopher Heine is a New York-based editor and writer.