After spending a few years as CBS Sports’ senior marketing manager in the early 2010s, Tania Moreno is returning to her sports marketing roots as the Arizona Coyotes’ new senior vice president of marketing. In the role, Moreno will oversee all marketing and social media for the hockey club.
Through her numerous stops across her career, Moreno feels like she’s picked up all the tools needed to take on her new position with the Coyotes, telling Adweek that she learned social and digital marketing at CBS Sports, brand marketing at Mattel (where she worked on the Barbie and Hot Wheels brands), and retail at PetSmart.
“Tania
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