Arianna Huffington to Staff: ‘In August we reached 115 million global unique visitors’

arianna-huffington-photoThe Huffington Post editor-in-chief Arianna Huffington today emailed staff that in August 2014, the site reached 115 million global unique visitors, according to comScore. Said numbers make it the number one news site in the U.S.

HuffPost Politics saw 14.5 million unique visitors in August 2014, according to comScore, nearly 13% of THP’s global traffic.

See Arianna’s note to staff after the jump.

———- Forwarded message ———-
From: Huffington, Arianna
Date: Mon, Sep 15, 2014 at 9:37 AM
Subject: 100 Million UVs
To: AllHP

Today I’m delighted to share the news of a major HuffPost milestone: in August we reached 115 million global unique visitors — the first time we’ve surpassed 100 million UVs on comScore — making us the #1 news site in the United States. (Our internal numbers, at 368 million UVs, are of course much higher) So much for the dog days of summer! August was also the fourth consecutive month HuffPost was recognized as the largest publisher on Facebook — with more than double the social actions of the second-largest publisher. In every significant growth area of the media business — social and mobile and video and native and global — HuffPost continues to lead the way.

I have to say, this news made me a lot more emotional than a comScore stat usually does. It’s the same feeling I get when I walk into our newsroom and see how a group of five has become a teeming team of hundreds — or when I visit one of our 11 flourishing international editions. It’s a lump-in-the-throat combination of gratitude and amazement; of satisfaction at what we’ve accomplished and surprise at how fast it all happened; of nostalgia for the early days when we celebrated every small spike in traffic and a delight in knowing that our best days, without question, still lie ahead.

I remember the first time Yahoo featured one of our blog posts on its home page and our traffic numbers went through the roof. Paul Berry, our CTO at the time, was obsessed with stats, and got so excited I worried for his health (this was before he became a fitness junkie addicted to SoulCycle). Or the time Perez Hilton linked to a blog post by Ryan Reynolds and hundreds of thousands of new users were introduced to HuffPost. Or the crazy numbers that the Tiger Woods saga delivered to our newborn Sports section.

I remember the way we celebrated when we hit 1 million UVs for the first time. And then the steady climb up the comScore chart: 5 million, 10 million, 15 million – dispelling along the way any lingering doubts of whether we could be more than a niche site, and surpassing the most iconic news outlets.
And at every step along the way, we refused to fall prey to the innovator’s dilemma by constantly evolving and innovating and reinventing vital aspects of how we put together The Huffington Post, while remaining true to the core values that made HuffPost HuffPost, including:

  • Using storytelling to put flesh and blood on statistics. Putting a human face on the numbers.
  • Finding the buried lede and moving it to the top of our page.
  • A commitment to transparency.
  • Comforting the afflicted and afflicting the comfortable.
  • Putting an end to seeing every issue through the tired frame of right vs left.
  • The importance of integrating service into our lives.
  • Helping our readers live lives with less stress and more meaning.
  • Embracing voice and attitude and point of view, and not pretending that there are two sides to every story or that the answer is always to be found in the middle.
  • A belief that, when it comes to the most important stories of the day, we need more biopsies and fewer autopsies.
  • Being serious about what we do while not taking ourselves too seriously. As evidenced in so many of our headlines and splashes, playful and important don’t have to be mutually exclusive.

These are the things we return to again and again. All while obsessively continuing to innovate, develop cutting edge tools and strategies, and pursue new platforms and ways of telling a story to reach new audiences and better serve our current one.