Are You Prepared for a Bedbug-Related PR Crisis?

It’s both official and completely gross: New York City is the most bedbug-infested city in the nation. Take that Dayton!

Besides the headaches that the creepy-crawly critters are causing individuals, they’re proving themselves to be a PR problem for some businesses and public buildings. The latest attack was reported on the Empire State Building. Local retailer Hollister, an AMC movie theater in Times Square, and the New York Health Department have also been infested.


Ad Age spoke with Euro RSCG global chief comms officer Eric Edge who emphasized the importance of transparency when a business discovers bedbugs.

High-end retailer Bergdorf Goodman took a preemptive strike, calling in an insect-sniffing

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