Are Prada Marfa's Days Numbered?

Elmgreen & Dragset‘s “Prada Marfa” has amused art lovers, bemused cowboys, and confused Gossip Girl viewers since the sealed-shut, fully merchandised boutique popped up on a blistered stretch of highway 90, just outside of Valentine, Texas and 37 miles northwest of Marfa. A co-production of Art Production Fund and Ballroom Marfa, the site-specific, permanent land art project has recently come under scrutiny from the Texas Department of Transportation, which has classified the structure as “an illegal outdoor advertisement” in violation of a 1965 act aimed at controlling billboards.