Are PR Reps All Liars?
“To lie about an issue is to be a politician. To lie about a corporation is to be a public relation[s] executive.”
That’s the money quote from Reuters journalist Jack Shafer’s piece “Why We Vote for Liars”—and it’s been making its way around the worlds of PR and journalism this week. A little incendiary, no?
Our first instinct is to defend the PR business against Shafer’s generalizations, though his quote does play back into one of this week’s most contentious questions: Whether the growth of the PR biz—and the corresponding decline of objective journalism—truly “threatens
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in