Are News Organizations Using Twitter Effectively? (Infographic)

Analysis revealed that while news organizations include share buttons on their sites, they are missing a branding opportunity when it comes to the default Tweet template.

The media loves Twitter. In fact, journalists, media professionals and publications make up the largest group of verified Twitter accounts. While individual journalists and media insiders have relatively modest followings, some publications have millions of followers.

Still, some companies adapt better than others and an infographic from NeoMam Studios examined whether or not news organizations are using Twitter effectively.

NeoMam analysed how 44 U.S. and U.K. newspapers were using Twitter by asking two questions:

  • Does the publisher have Twitter buttons on site the website?
  • Does the publisher use the author or publication name in default Tweets?

While all of the newspapers had Twitter on-site share buttons, less than half included the author or publication name in its Tweet template.

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