Are Magazines Like Top Chef The Future Of Journalism?
FishbowlNY managing editor Rebecca Fox moderated a panel this afternoon about integrated partnerships and multiplatform marketing and publicity deals in the media world. If you’re uncertain what kind of deals would fall under this umbrella, a good example is the partnership between Bravo’s “Top Chef” reality cooking competition and food magazine Food & Wine.
Ellen Stone, Bravo’s SVP of marketing, told the Mediabistro Circus audience that the cable channel works closely with Food & Wine to promote both brands: Gail Simmons, who works for the magazine, appears on “Top Chef” as a judge, and the magazine, which is published by American Express Publishing, covers the show on its edit pages.
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