Are Location-Based Ads on Foursquare's Radar?
New location feature goes beyond the check in
Foursquare just announced a new feature that could be embraced by users who are tired of checking in—and, eventually, by advertisers.
As described in a company blog post, Foursquare's Radar turns the app into a location alert system, even before you've checked in somewhere or opened the app. So you can get alerts when a group of friends has checked in nearby, or when you're near a location that's on your To-Do List.
From a user's perspective, this seems like an elegant solution to a problem that co-founder Naveen Selvadurai discussed earlier this year: Using Foursquare would be easier if you didn't have to check in all the time, but constantly sharing your GPS coordinates with friends isn't very meaningful (and it's a little uncomfortable from a privacy perspective).
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