Are Ficticious Journos Covering the Central Basin Municipal Water District?

Weird story in today’s LA Times regarding the Central Basin Municipal Water District–which provides water to two million residents of Southeast LA County–and the way they handle their public relations. The district recently paid out $200,000 in taxpayer money to launch a PR campaign–under the guarantee that stories about the district would be indexed under Google News. The District hired public relations consultant Ed Coghlan to handle the campaign, who promised that he would find experienced journalists to handle the job.