Are eBooks Ready?

Blogger Guy LeCharles Gonzalez has posted a compelling shake down on all the CES news and the Kindle. Though he’s a frequent commentator on Twitter and elsewhere on the state of the eBook business, he opens up by saying, “It’s no secret that I’m not a big fan of eBooks or eReaders, but there’s no question they’re growing in popularity … at least amongst technology companies.”

He then goes on to make a case that, while there may be lots of new eReaders, Kindle’s still got the best setup on the market–it’s easier to buy a Kindle book than any other store’s–but that it’s actually eBooks, not eReaders, that are falling short: “The underwhelming experience solidified my opinion that–if the e-readers we have now are indeed ‘good enough–e-books are still not ready for prime time,” says Charles.

Here’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in