Are Coupons Really The Holy Grail Of Location?

There has been years of hype over location-based social networks, however so far that’s all it has been: hype. Now Foursquare, Facebook, and others have rolled out deals platforms which enable businesses to incentivize consumers to shop based on offers. The one thing that I keep thinking though, is that coupons never incentivized me to shop somewhere.

I’m not the average consumer though. According to a Coupon Trends Report the industry is $35 billion, something that any entrepreneur would surely like to get a piece of.