The campaign to promote Invest In Us, programs that benefit early childhood development programs through help from public and private partners, launched this week with lots of celebrity fire power: Golden Globe nominees Julianne Moore and John Legend, Internet popular international singer Shakira and actress Jennifer Garner.
One of the PSAs used in the effort is posted above. Did you see Julianne Moore? No? That’s because she’s not in it. It’s just her voice.
Do people care as much if a celebrity spokesperson only lends their voice and not their face to a campaign? Not unless you have an iconic voice.
These PSAs win because they have tons of cute babies in them.
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