Are 70 Percent Of Small Businesses Really Marketing On Facebook?

MerchantCircle’s new survey of local business owners found that 70 percent of small business owners are marketing their services on Facebook.
This is a 20 percent increase from 2010 and the first time Facebook has surpassed Google as a marketing method.

It’s also more than 10x the number of businesses who have used Groupon.

When PRDaily publisher Mark Ragan shared the news, though, his post was met with skepticism, including from the CEO of a Minneapolis-based marketing firm, who said “I absolutely do not believe this.”

We see two sides here.

First of all, MerchantCircle sent the survey to its members only, who are likely more web-savvy than non-members. The sample is certainly biased in that regard.

Second, the survey does not define “marketing,” so the company actively posting contetn and engaging on its facebook page is lumped in with (an example Ragan noted) a handwritten note on the door of a restaurant reading: “Like our Facebook page and we’ll give you a free cup of coffee.”

The bottom line: A lot of that 70% might be looking to expand their online efforts. That’s where you come in.