REPORT: Primetime For TV Is Also Primetime For Facebook, Other Social Networks, Gaming
Primetime for television is the same as primetime for Facebook and other social networks, both via mobile devices and desktop computers, according to a new report from Arbitron Mobile Oy.
Primetime for television is the same as primetime for Facebook and other social networks, both via mobile devices and desktop computers, according to a new report from Arbitron Mobile Oy.
Arbitron Mobile found that five functions dominated weekday smartphone use in the U.S. during the fourth quarter of 2012, with shifts in usage related to the transition between the work day and primetime: voice calls, messaging, browsing, social networking, and gaming.
The research firm added in a press release announcing its report:
Both mobile social media and mobile gaming see a slow increase in their average time per hour for Arbitron Mobile smartphone panelists starting with the 1 p.m.
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