April Fools’ Day: Oh, It’s Not Over People

…cuz guess what we read in today’s WaPo?

    An “in memoriam” ad about a former U.S. ambassador that was placed as an April Fools’ Day joke backfired yesterday.

    A photo of Edward M. Gabriel, a very much alive international business consultant who was the U.S. ambassador to Morocco from 1997 to 2001, topped an ad on Page B8 in yesterday’s Washington Post.

    In language reminiscent of the movie “Brokeback Mountain,” the $322.20 ad said, “Though I no longer have you as my partner, this day will always be OUR anniversary. . . . I could never quit you.”

    The ad was taken out by J. Peter Segall, a public relations executive and lawyer. Segall is paying for a retraction in today’s Post. Segall said last night that he is a mature man who made an immature mistake.

    “As I said in a correction that I hope is published [today], I engaged in a very stupid and ultimately cruel April Fools’ joke against a man that has been my best friend for 30 years, and I deeply, deeply regret it,” Segall said. (The retraction appears on Page B7.)