Appssavvy Raises $3.1 Million to Sell Integrated Facebook Application Sponsorships
Appssavvy, a direct sales team for Facebook and other social media app developers, announced yesterday that it has closed a $3.1 million round of funding led by True Ventures. Jon Callaghan led the investment for True. Scott Kurnit, founder of About.com, also participated in the round.
Appssavvy has built its business to date by acting as direct sales reps for many of the largest Facebook app developers to major brands. The company has matched up the likes of 42 Friends, Bantr, Flixster, FrozenBear, MesmoTV, Playfish and SGN with brands like adidas, Clorox, and Sony, and agencies like Carat, Horizon Interactive, Moxie Interactive, Palisades Media and Universal McCann.
Appssavvy
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