AppsFlyer Debuts ROI Reports for Facebook Mobile App Install Campaigns
AppsFlyer, a Facebook Mobile Measurement Partner, is now measuring return on investment for application marketers.
AppsFlyer, a Facebook Mobile Measurement Partner, is now measuring return on investment for application marketers.
Starting Friday, AppsFlyer clients can access real-time ROI reports on their mobile app install campaigns.
AppsFlyer said it will use its new advanced integration with Facebook to compile data on in-app activity, lifetime value, cost and other details from clients’ campaigns, eliminating the need to get this information from multiple reports.
Data in the new ROI reports includes impressions, clicks, costs, in-app purchases, sessions and average revenue per user, with all of it accessible via a single dashboard.
AppsFlyer
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