Apps are now driving half of all time spent on digital devices

This May was a breakthrough month for mobile apps. According to ComScore analytics, apps are now driving 51% of the time users spend on digital devices. Tablets, phones, and media devices account for 60% of time users are on digital devices while the remainder is spent on desktop. That’s already an increase of 50% compared to last year.

The growth of mobile app usage have been fast and steady, but not all apps are experiencing the same amount of growth.