Appnext finds increase in mobile revenue comes from smarter, better mobile ads

In-game advertising now accounts for an increased amount of revenue for mobile app developers, according to mobile advertising network appnext. This increase comes as developers have become more knowledgable about in-game advertisements, which have previously been more intrusive and annoying than relevant and impactful.

According to appnext, most ads typically fail to generate substantial revenue because of their placement within apps and the timing of their appearance. In the former case, ads are at the bottom or top of an app’s screen, and are ignored by users.