AppLift, Newzoo find tablet gaming on the rise, will grow to $10 billion by 2016

According to a new joint market analysis effort by marketing platform AppLift and market research firm Newzoo, the mobile games market will grow 27.3 percent annually to double in 2016, reaching a $23.9 billion level globally. According to the pair’s findings, tablet revenue will increase by 400 percent in that time period to $10 billion, with tablet revenue accounting for 47.6 percent of the overall mobile games revenue.

In the United States, over 90 percent of revenue in iOS games comes from in-app purchases.