Applicasa seeks to carve out a mobile niche with all-in-one game management platform

Israeli startup Applicasa is looking to make life a little easier for mobile game developers with a new all-in-one service that promises to take care of analytics, in-app purchase management and promotions through an easy to implement server-side solution.

Falling under the backend-as-a-service umbrella, Applicasa’s mobile game management platform promises to free its users from dealing with server-side code. Developers using the platform simply add the Applicasa SDK to their apps and then use the company’s drag-and-drop user interface to add virtual goods and in-app purchases to their apps.

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