Social media has been buzzing today thanks to Apple’s big reveal: two larger iPhone 6s, plus the company’s first foray into wearable tech: the Apple Watch. Tim Cook introduced the new device using Steve Jobs’ famous “one more thing” line and got a standing ovation during the reveal.
The Apple Watch has been highly anticipated in tech circles thanks to the rise of wearables like Android watches and fitness trackers. The smartwatch will be available in early 2015 starting at $349. That’s not exactly cheap, but people don’t seem to care very much.
According to data from the social media intelligence platform Synthesio, people were most concerned about the device’s design.
Here’s what people were talking about on social media before the launch:
- Forty percent of users were discussing design.
- Thirty-two percent of conversations were about cost.
- Twenty-seven percent discussed the functionality of the device.
After the launch, the conversation shifted even more towards design and away from cost:
- Fifty-two percent of users were discussing design.
- Thirty-two percent of conversations were about functionality.
- Sixteen percent discussed cost of the device.
Despite the high price point for Apple’s first wearable, the company’s focus on design was what had most people talking. Apart from the usual tech crowd at the event, Apple also invited fashion bloggers. There are three versions of the watch and a myriad of strap choices, but the company didn’t say anything about battery life during the event.
So excited for the Apple Watch. For centuries, we’ve checked the time by looking at our phones. Having it on your wrist? Genius. #AppleLive
— Ellen DeGeneres (@TheEllenShow) September 9, 2014