Apple Unveils 4-Inch iPhone SE and a More Powerful iPad Pro

Could this be the future of personal computing?

Apple is downsizing the iPhone and upgrading the iPad, possibly signaling the end of the short-lived "phablet" era.

During its event today at Apple headquarters in Cupertino, Calif., the company officially unveiled a 4-inch iPhone called the iPhone SE. Its latest phone has twice as much speed as the iPhone 5S—the last phone that came in the 4-inch realm—and comes with a powerful camera that shoots 4K video, and is compatible with Apple Pay via its NFC chip.

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