Apple To Hit the Stop Button on Ping

Apple will be discontinuing the social music network Ping when the company releases the next iteration of iTunes, according to a report by AllThingsD. Launched in 2010, Ping was Apple’s answer to other digital music services like Spotify and Last.fm.

Apple will be discontinuing the social music network Ping when the company releases the next iteration of iTunes, according to a report by AllThingsD. Launched in 2010, Ping was Apple’s answer to other digital music services like Spotify and Last.fm.

It was supposed to make iTunes catalog more social by letting listeners follow their favorite artists and share each others’ playlists. The app attracted more than a million users in the first few days after its launch, but the network seemed to be better suited for selling additional tracks than integrating with Facebook and Twitter, and users quickly lost interest.

Apple

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in