Apple To Give Away Books & Music In Europe With Promo App

Apple is bringing back its 12 Days of Christmas promotion for European consumers.

Through the promotion, which Apple has been doing for a few years now, Apple gives away a download a day for 12 days at the end of January. Content includes apps, music and books. This year, the promotion will run from December 26th-January 6th.

Participants can go online to access the content or download it directly in an iOS app. iTunes has more: “You and your friends can download a fantastic selection of songs, music videos, apps and books for free. Each download will only be available for 24 hours.”

We think this promotion should come to the U.S. one of these years.