Apple Struggles to Sell iAds
As Apple embarks on becoming somewhat of a media company, it's stumbling in a Microsoft-like fashion.
According to Business Insider, Apple is having trouble selling iAds—its much ballyhooed in-app ad product—and retaining sales talent.
The company recently slashed the entry price of iAds from $1 million to $500,000. However, Business Insider reported, Apple’s sales team has very little flexibility to negotiate—something most media buyers don’t respond well to. Media buyers are used to third-party ad serving, which Apple balks at.
There are already too many other ways for buyers to advertise on the iPhone and iPad without going straight to Apple.
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