For Apple, Publishers, It's One Step Forward, One Back

Apple has finally released its long-awaited subscription model for newspapers, magazines and other content-based apps sold in its App Store. As expected, the device maker is permitting publishers to sell subscriptions outside the App Store (which takes a 30 percent cut) and keep 100 percent of the revenue for themselves.
 
While the new guidelines address publishers’ long-standing desire to maintain a direct relationship with consumers, they come with a catch: Publishers will be required to provide an authentication process for subscribers, which is likely to be more cumbersome than Apple’s own one-click-to-buy process from within the App Store.
 
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