Apple Positions Mobile With Lala Deal

With its acquisition of online music startup Lala, Apple appears to have bet on a digital music strategy that places ownership — no matter how ephemeral — over subscription. And more than competing services, Lala best fits into Apple’s desire for well-designed applications that complement other Apple products. The iPod wouldn’t be the same without iTunes, and the iPhone should be better with Lala.

Apple’s interest in Lala is not surprising. Compared to other services, Lala has an iTunes-like approach to music.

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