Apple Music Executive’s Career Soundtrack Is Full of Beyonce

Bozoma Saint John is riding high.

Bozoma Saint John (pictured) has a most enviable job: she heads up global marketing for Apple Music and iTunes. The Ghana native was a breakout star at last month’s Worldwide Developers Conference, and as a profile by Fortune’s Leena Rao reminds, her path to success benefited from the fortuitous launch of a New York company as she graduated from Wesleyan University:

Saint John credits her success with landing a temp job as an New York-based assistant for Spike Lee’s ad agency, SpikeDDB, out of college. As the firm’s fourth hire, she worked with several of the agency’s celebrity clients, including Janet Jackson and Beyonce’s first commercial with Pepsi in 2002, directed by Lee himself.

Saint John was then plucked by PepsiCo’s PEP 0.01% marketing machine, where she ultimately became head of music and entertainment marketing. While at Pepsi, St. John helped ink five separate marketing deals with Beyonce, culminating in a $50 million deal with Pepsi sponsoring the artist’s 2012 tour and 2013 Super Bowl halftime performance.

A personal tragedy in 2013 led Saint John to decide it was time to switch coasts. She left New York for Los Angeles to work as head of marketing for Beats, shortly before the company was acquired by Apple.

Photo via: LinkedIn