Apple iPod in Holding Pattern

Has the iPod finally peaked? According to BusinessWeek, some analysts believe this will be the first quarter since the iconic music player was introduced in 2001 that sales will decline compared to the same quarter the previous year.

“The reality is there’s a limited group of people who want an iPod or any other portable media player,” said analyst Gene Munster of Piper Jaffray in the article. “So the question becomes, what does Apple do about it?”

In the end, it may not matter because of the iPhone and the recent increase in Mac sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in