Apple Hires Former Nike Exec to Expand Its Social Media

Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social.

But now that the tech brand has hired former Nike digital exec Musa Tariq, could we soon see more of Apple on Twitter, Facebook, Instagram and Pinterest? Tariq revealed his move on Twitter yesterday by changing his bio on the social site and tweeting playfully: “My first day of school.

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