Apple Extends Mobile Ad Platform to Developers

Via the new iAd for Developers initiative, companies and individuals that produce mobile apps can now market them across Apple’s iAd Network.

Earlier this month, Apple introduced its iAd advertising platform, which helps mobile developers monetize their apps by delivering ads which run within the applications themselves — without diverting mobile users to the Internet. Participants in that program are able to retain 60 percent of the associated ad revenue while also tracking basic metrics, such as click-through rates.

Now, Apple wants to help these same developers promote their own wares via the new network to “millions of users,” according to a company statement.