Apple Donates $50 Million to Diversity in Tech

Siri says this is a #PRWin.

girl apple
PHOTO: Corbis Images

Caspar the Friendly Ghost; Wonder Bread; the first seven seasons of Friends.

Until recently, Apple’s staff could have been listed alongside these three contenders for the unofficial title of “Whitest Things on Planet Earth.”

Tim Cook saved the best for last at this week’s massive promo event with a landmark decision during his shareholder’s meeting yesterday in Cupertino. Along with his HR major domo Denise Young Smith, he announced that Apple will invest $50 million in a duo of prestigious organizations with the end goal of diversifying the tech industry.

“We wanted to create opportunities for minority candidates to get their first job at Apple,” Young told Fortune. “In any of these programs we’re really trying to provide focus, impact, and a ripple effect — not just on Apple.

“There is tremendous upside to that and we are dogged about the fact that we can’t innovate without being diverse and inclusive.”

JacksonCookYoung shared the tech juggernaut has partnered with the Thurgood Marshall College Fund and National Center for Women and Information Technology, as shared in Fortune

To help commemorate the proclamation, Jesse Jackson addressed the shareholders.

“I’m sure you would agree that there is much more to be done and many formidable challenges ahead,” [Jackson] said, in his statement to Apple shareholders.

“But Apple and this thriving Silicon Valley are solving the world’s most challenging and complex problems facing our world.  Diversity and Inclusion is a complex problem – if we put our collective minds to it, we can solve it, too.”

Now let’s fix the broken home buttons on iPhones — because that’s also a complex problem.