Apple Dominating High-End PC Market


Historically, Apple Macintosh has been relegated to a tiny percentage of computer sales, mainly in the personal and education markets—we’re talking on the order of 3 to 5 percent, depending on which report you read.

So it’s with some surprise that the company has recently been achieving 6 to 8 percent shares of sales, and up to 14 percent of personal computer sales, according to NPD. What’s more stunning is a recent report from eWEEK that reveals Apple now owns 66 percent of the U.S. retail market for personal computers that cost more than $1,000.

As CNET News stated, this isn’t rocket science given that Apple sells nearly all of its computers (save for the Mac Mini) above the $1,000 price point. But that’s still indicative of how much the company has advanced, and shows that the market for its media ecosystem—the iTunes Store, the iPhone, the iPods, and so on—is growing. Of course, Windows PCs can also run the free iTunes app, but it’s not much of a stretch to say that customers who are already in the Apple store are more likely to look at the various mobile devices the company sells.