Apple Defends Itself Against Antitrust Claims

Apple is defending itself in the Department of Justice investigation that alleges that Apple and publishers have been colluding to fix eBook pricing.

In Walter Issacson‘s biography, Steve Jobs admitted to telling publishers, “We’ll go to the agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that’s what you want anyway,” and then revealing that publishers threatened to withhold books from Amazon if they didn’t adopt the agency model.

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in