Apple Continues to Reject Subscription-Based iPad Apps from Magazine Publishers

The good news: Time Inc. is very proud of the subscription iPad app it designed for Sports Illustrated, touting it in the print issue of the magazine. The bad news: Apple will still not allow the app to be sold via its iTunes store, forcing Time and other magazine publishers to sell single issues rather than subscription-based apps, AllThingsD reports.
And the worst news, according to AllThingsD, is that executives at Time, Hearst, Condé Nast, and other publishers say they can’t get any clear feedback from Apple as to why their subscription apps are being rejected — at the last minute, in the case of SI.
Time executives told AllThingsD they “have been going nuts” dealing with Apple, but officially, the publisher would only say, “We are working with a number of partners and potential partners and hope to offer in-app subscriptions sometime later this year.”
Apple’s official response is even less revealing, according to AllThingsD: “We have two platforms that we support for apps of all types, including magazines: HTML5 provides an open platform for developers to create and distribute whatever they want, and the App Store, which is a curated platform offering customers the largest offering of apps for any mobile device with over 225,000 apps and 5 billion downloads.”
Hearst Magazines executive vice president John Loughlin told AllThingsD he’s not happy with his company’s arrangement with Apple, but it will have to do for now, and while Condé Nast president Bob Sauerberg promised to assess the situation in one month, an executive at that publisher told AllThingsD, “Don’t get me started.” David Cohen is editor of Adweek's Social Pro Daily.