Apple Cites Big (and Misleading) Numbers for iBooks Launch Weekend

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As our sibling blog GalleyCat reported yesterday, Apple officially announced that it had sold 300,000 iPads on Saturday and “also announced that iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day,” according to a press release.

But, as AOL Daily Finance points out, all the free books in iBooks make this number misleading–note that Apple said “downloaded,” not “sold.” Here’s more from Daily Finance: “While 250,000 e-books downloaded may still sound like a big number (even with the freebies thrown in), all told it adds up to an average of less than one e-book per iPad. Looked at another way, a minimum of 50,000 iPads bought on Saturday–or 16.7% of all sold–do not have any downloaded e-books on them.” What are you weirdos doing with your iPads if you’re not reading?

GalleyCat readers also make this same observation in the comments to yesterday’s post: P. Bradley Rob notes this is an “[i]nteresting use of the word ‘sell.’ Really highlights the growing semantics debate regarding eBooks–are free downloads counted as sales?”