Apple, Android Tracking Data Used for Ads
Meanwhile, lawmakers asking more questions
Last week’s discovery that Apple’s iPhone and Google phones track their users’ locations sparked outrage and led to questions about what the data is being used for. Now, The New York Times is reporting that the location data collection is being used not only to improve the accuracy of maps and navigation services, but also for advertising purposes.
Location data is highly sought after for use by advertisers who want to target customers in a particular place, since location-based ads are much more lucrative than other ads.
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