Apple Adds 'Why You'll Love an iPad' Page to Site

Apple is no longer alone in the tablet business. Faced with competition, the company is tapping into iPad-love for its new marketing effort which aims to attract new customers.

iPad owners are passionate about their devices and Apple wants to get that message across to potential owners. To do so, the company has introduced a new page on its website titled, “Why you’ll love an iPad.”

Apple boasts on the page: “When iPad was introduced, there was nothing quite like it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in