Appirio's ReferMyFriends Connects Salesforce to Facebook to Help Companies Generate More Referrals
Appirio, one of the leading developers of enterprise applications for Salesforce, has released a new Facebook application that makes it easier for companies using Salesforce’s CRM solutions to reach potential customers and hires on Facebook.
The new ReferMyFriends application integrates with SalesForce to let marketers publish their campaigns to Facebook (it’s as simple as ticking a checkbox on the Salesforce campaign settings). Marketers can then login to the ReferMyFriends application on Facebook, which suggests Facebook friends who might be a good match for the marketing campaign at hand.
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