Appia reveals top five tips for mobile user acquisition

User acquisition network Appia has revealed its top five tips for mobile user acquisition. From choosing the right ad format to targeting the right geographical region, Appia says each element must be considered to maximize success in an increasingly competitive market.

Appia’s infographic analyzes ad formats, saying that users are 25 percent more likely to look at native ads than banner ads, and will look at them 53 percent more frequently. Elsewhere, users have been shown to recall branded banner ads 38 percent of the time, while interstitial ads allow for fewer accidental clicks due to their larger size.

Global ad spend for rich media ads grew 117 percent from Q3 to Q4 of 2013, with spending on location-targeting for mobile ads expected to reach $10.8