Appetite for Allrecipes.com

The Reader’s Digest Food and Entertaining Affinity (RDA) found the recipe for success with its Allrecipes.com, as the Website closed its fiscal year June 30 with 40% year-over-year ad-revenue growth, a 50% increase in site visits and a jump of more than 60% in user-generated content, according to comScore Media Metrix.

RDA said Nielsen ranked Allrecipes.com as the No. 1 food site with a total of 8.316 million unique visitors, over 1 million more than its nearest competitor.

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