Appboy Launches Intelligent Delivery for Better Timing of Mobile Messages
Appboy, which focuses on marketing automation for apps, has announced the launch of its Intelligent Delivery technology, which aims to maximize message engagement on a per-user level, using data from previous interactions. Using a unique algorithm, the Intelligent Delivery system helps marketers send push notifications and other messages at just the right moment, when users are the most receptive to those items.
The Intelligent Delivery system works with more than push notifications, as marketers can also send targeted emails and in-app messages to users, again, on a per-user basis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in